Boston MA - March 17, 2020 - LeanIX, a provider of Software-as-a-Service solutions in Enterprise Architecture Management (EAM), today announced the appointment of Claudine Bianchi to the newly created position of global Chief Marketing Officer.
The strategic hire comes at a time of unprecedented growth for LeanIX as it re-shapes the Enterprise Architecture (EA) sector with its predictive technology and modern SaaS delivery. Bianchi’s arrival comes on the heels of the company’s Series C investment round of $30 million. She brings years of enterprise technology marketing experience including three successful acquisition exits totaling $2.1 billion, an IPO, and numerous strategic scaleups of VC-backed technology companies.
“Claudine is a battle-tested veteran of enterprise technology who knows how to scale quickly and dominate a segment,” said André Christ, co-founder and CEO of LeanIX. “I’m very happy to welcome Claudine to the team because it marks an important moment in our company history.”
“It’s really exciting to be here at LeanIX during this pivotal stage in its growth trajectory, as I think the company has reached an important inflection point and the next 36 months will be quite a ride,” said Bianchi. “LeanIX has the technology, customer traction, and the right vision to become the undisputed leader in the EA market and I’m eager to help lead the company to greatness.”
At LeanIX, Bianchi will be responsible for driving an accelerated growth strategy to dominate the enterprise EA sector, and guiding the corporate brand to become the recognized category leader. She will oversee all corporate marketing functions including content, marketing communications, product marketing, events and digital marketing.
Bianchi will be based in LeanIX’s Boston office and will report directly to Christ.
LeanIX offers a Software-as-a-Service (SaaS) application for driving Enterprise Architecture and Cloud Governance, enabling companies to accelerate their IT transformation. From on-premises to cloud native and microservices, architecture teams using LeanIX have the power to strategically support their business and take decisions faster. More than 270 global brands including Volkswagen, adidas, Bosch, DHL, Santander, Atlassian, and Zalando rely on LeanIX to improve transparency, visibility, and drive real-time efficiencies. LeanIX addresses IT’s critical need to ensure high-quality, real-time data is accessible to stakeholders whenever needed. Use cases include Cloud Governance, Application Portfolio Management, and Technology Risk Management. LeanIX was founded in 2012 by Jörg Beyer and André Christ. The company is headquartered in Bonn, Germany, with U.S. headquarters in Boston, Massachusetts, and an office in Hyderabad, India.