Enterprise Architecture in the Retail Industry

Learn how to address enterprise architecture in the retail and consumer goods industry.

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Enterprise Architecture in the Retail Industry

The following is a review of trending challenges of the retail industry identified from business (B2B) and consumer (B2C) markets and as observed from the perspective of Enterprise Architecture (EA). Target groups include retail businesses and Enterprise Architecture.


The paper highlights particular opportunities for the application of Enterprise Architects in orienting the innovation strategies of retail businesses. It aims to improve awareness on the practice of EA and its relevance to retailers seeking to enhance application management and an understanding of business capabilities. As well, it surveys available technologies that offer potential to streamline enterprise-level processes for all parties so to minimize operation costs and better customer experience.


This white paper will address the following challenges of the retail industry that can be solved with enterprise architecture:

  • Poorly consolidated systems for connected retail
  • Omni-channel experience
  • Customer satisfaction
  • Compliance and Regulations
  • Corporate Politics
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