SAP Transformation Excellence Tour

Join us in Dubai to envision the future

Transformation begins with a vision. See the future of business, built on EA

Join us in Dubai to envision the future
Location
W Dubai
The Palm West Crescent
Palm Jumeirah
Dubai
Date
Sep 11, 2025
9:00 AM - 2:00 PM GST
View agenda
Seats
Limited to 40 attendees
Register now

Enterprise architects will play a key role in the future of business

Companies today need to transform in order to adopt generative AI and other emerging technologies. And to do that, they need the right EA strategies and solutions. 

The SAP Transformation Excellence Tour in Dubai will explore the latest, most innovative ways to combine the power of EA with process excellence and digital adoption to build a repeatable, end-to-end transformation capability. Learn how solutions like SAP LeanIX, SAP Signavio, and WalkMe are designed to help you embed a culture of continuous transformation across four key pillars—people, processes, applications, and data. 

Expert EA sessions include:

  • Holistic Business Transformation: Build a robust transformation capability across the four pillars of transformation – people, processes, applications, and data – and learn how to initiate meaningful transformation and change within your organization.
  • ERP transformation: Whether you're starting fresh with a new ERP implementation or upgrading your existing system, learn how to derive the insights you need to navigate complex ERP transformations and maintain visibility throughout the journey.  
  • Application rationalization: Technical debt stands in the way of organizations adopting new innovations, from cloud technologies to AI. Explore proven methods for evaluating and addressing tech debt to support successful digital transformation initiatives. 

Whether or not your company uses SAP systems, come explore the best ways to apply your EA expertise to drive business transformation at your organization. 

Check out the full agenda for more information. 

Seats are limited. Register now!

Agenda

9:00 - 09:30
Registration
09:30 - 09:40
Welcome
09:40 - 10:10
BTM Keynote

Business Transformation from Strategy to Execution with SAP

For more than half a century, SAP has been the driving force behind businesses worldwide, navigating a landscape of relentless change that is now accelerating at an unprecedented rate. Join us for this captivating keynote session as we delve into building a robust transformation capability to meet future challenges head-on. Discover the four essential pillars of transformation—people, processes, applications, and data—and learn how to initiate meaningful transformation and change within your organization.

We will explore how solutions like SAP Signavio, SAP LeanIX, and WalkMe —with the power of GenAI - can embed a culture of continuous excellence and innovation.

Mehryar Entezari
Strategic Value Advisor – SAP Business Transformation Management
10:10 - 10:40
ERP Transformation Keynote

Why Transformation Is Essential: Why, What, How

In today’s rapidly evolving macroeconomic landscape, organizations must be able to adapt to adapt to ever-evolving digital technologies and constant change. This session highlights how organizations can develop transformation capabilities to thrive in this dynamic environment.

Drawing on insights from SAP’s own transformation, concrete examples related to bridging strategy to execution, enhancing steering and governance, and optimizing portfolio planning are showcased. We will delve into how effective business process management and holistic enterprise architecture serve as critical enablers for success. Concretely, the open and honest peer-to-peer exchange provides insights into how companies can leverage transformation as a strategic advantage and measure its impact and value effectively.

Salvatore De Caro
Salvatore De Caro
EMEA South Director Solution Advisory, SAP LeanIX and SAP Signavio
10:40 - 11:20
Mastering IT Complexity

Enabling Innovation: Freeing your application portfolio of tech debt and obsolescence risk

Technical debt stands in the way of organizations adopting new innovations, from cloud technologies to AI. As companies maintain multiple redundant applications and continue running outdated systems, they accumulate technical debt that results in rising costs, system failures, decreased productivity, and employee turnover.

This session explores proven methods for evaluating and addressing technical debt, to support successful digital transformation initiatives.

Abderrahmane Moujahid
Abderrahmane Moujahid
SAP LeanIX Solution Advisor
11:20 - 11:35
Break
11:35 - 11:55
Customer Exchange and Partner presentation

Sharjah Islamic Bank and MDSap

Muhammad Furqan
Muhammad Furqan
Head of Enterprise Architecture, Sharjah Islamic Bank
Antoine Toutoungi
Antoine Toutoungi
Head of SAP Services, MDSap
11:55 - 12:35
Operational Excellence

Elevating Business Agility: Achieving Operational Excellence with SAP Signavio

In today’s competitive landscape, business agility is vital. This session demonstrates how SAP Signavio empowers leaders to achieve operational excellence through continuous improvement and innovation. Learn to leverage SAP’s process transformation solutions to make transformation a core capability while fostering a growth mindset. We'll address challenges such as siloed operations and share strategies to enhance synergies and transparency, ensuring strategic alignment and efficient decision-making.

Join us to explore how SAP Signavio supports sustainable success in ERP transformation, procurement, finance, supply chain processes, and beyond, whether you're using SAP or non-SAP systems. Harness data-driven insights and best practices to swiftly adapt to market demands. Hear success stories and discover how to unlock your organization’s potential, achieving strategic responsiveness and sustained excellence in a rapidly evolving world.

Nayera Korraa
Nayera Korraa
SAP Signavio Solution Advisor
12:35 – 12:55
Customer Presentation

Albatha

Rahul Aryan
Business Process Manager, Albatha
12:55 - 13:15
WalkMe

Pioneer change through people-first digital transformation

Join us for a dynamic session on WalkMe's pivotal role in digital transformation and adoption. Explore how WalkMe's innovative solutions, including AI-driven insights, empower organizations to seamlessly integrate technology, enhance user experience, and maximize productivity. Learn strategies to overcome adoption challenges and leverage WalkMe's capabilities to turn digital transformation into a competitive advantage.

Jeremy Bratt
Regional Sales Director - MEA, WalkMe
13:15 - 13:25
Wrap Up and Q&A
13:25 - 14:25
Networking lunch