SAP Transformation Excellence Tour

Join us in Eindhoven to envision the future

Transformation begins with a vision. See the future of business, built on EA!

Join us in Eindhoven to envision the future
Location
Van der Valk Hotel Eindhoven - Best
Eindhovenseweg Zuid 144, 5683 PX Best, Netherlands
Date
Jun 17, 2025
9:30 AM - 6:30 PM CEST
View agenda
Seats
100 Attendees
Register now

Enterprise architects will play a key role in the future of business

Most companies today have to modernize their IT infrastructure in order to adopt generative AI and other emerging technologies. And to do that, they need the right EA strategies and solutions.  

The SAP Transformation Excellence Tour in Eindhoven envisions the future of enterprise architecture (EA). We’ll explore the latest and most innovative ways to combine the power of EA with process excellence and digital adoption for truly holistic and continuous business transformation. Come network with fellow enterprise architects and seasoned transformation practitioners – and bring valuable transformation insights and strategies back to your organization.

Envision how you can use EA to:

  • Navigate business transformation: Leverage EA to make business transformation a repeatable capability—not a single project or initiative. Envision your future, “to-be” architecture, then create an actionable road map to get there.
  • Mitigate costs and system failures: Enhance IT governance by automating workflows, reducing risk and optimizing decision-making with proven methods for evaluating and addressing technical debt.
  • Modernize your EA: Assess application portfolio and build a modernization strategy by evaluating your current portfolio, managing dependencies, and creating a transformation plan. 

Whether or not your company uses SAP systems, come explore the best ways to apply your EA expertise to drive business transformation at your organization. Check out the full agenda for more information. 

Seats are limited. Register now!

Agenda

9:30 - 10:30
Registration and Networking
10:30 - 10:45
Welcome note by Luc Bleijlevens, Head of Product Marketing, SAP LeanIX
10:45 - 11:15
Keynote

Business Transformation from Strategy to Execution with SAP

For more than half a century, SAP has been the driving force behind businesses worldwide, navigating a landscape of relentless change that is now accelerating at an unprecedented rate. Join us for this captivating keynote session as we delve into building a robust transformation capability to meet future challenges head-on. Discover the four essential pillars of transformation—people, processes, applications, and data—and learn how to initiate meaningful transformation and change within your organization.

We will explore how solutions like SAP Signavio, SAP LeanIX, and WalkMe —with the power of GenAI - can embed a culture of continuous excellence and innovation.

Mathew Love
Mathew Love
Principal Produce Marketing Manager, SAP LeanIX
11:15 - 11:45
Keynote

Why Transformation Is Essential: Why, What, How

In today’s rapidly evolving macroeconomic landscape, organizations must be able to adapt to adapt to ever-evolving digital technologies and constant change. This session highlights how organizations can develop transformation capabilities to thrive in this dynamic environment.

Drawing on insights from SAP’s own transformation, concrete examples related to bridging strategy to execution, enhancing steering and governance, and optimizing portfolio planning are showcased. We will delve into how effective business process management and holistic enterprise architecture serve as critical enablers for success. Concretely, the open and honest peer-to-peer exchange provides insights into how companies can leverage transformation as a strategic advantage and measure its impact and value effectively.

Monika Majerska-Grochola
Monika Majerska-Grochola
GVP Business Transformation Management, SAP
11:45 - 12:30
Keynote

The Business Transformation Journey of FrieslandCampina

Daniel Tavares Delgado
Daniel Tavares Delgado
Global IT Director & Transformation Program Lead, FrieslandCampina
12:30 - 13:30
Lunch Break
13:30 - 14:15
Enterprise Architecture

Shaping Enterprise Architecture in the Construction Sector

Over the past two years, Dura Vermeer has transformed its enterprise architecture to streamline operations and drive innovation. This presentation will highlight Dura Vermeer's journey, focusing on the software selection process and the implementation of LeanIX for road map planning and transformation management.

Simone Jeurissen
Simone Jeurissen
Enterprise Architect, Dura Vermeer
13:30 - 14:15
Business Process Management

Customer Story - Signify

Join us for an inspiring session where we delve into the transformation journey of SAP Signavio. Discover how businesses leverage the powerful capabilities of SAP Signavio to streamline their business processes for driving efficiency, innovation, resilience, reducing costs, and enhancing overall performance.

Wilfried Weekers
Wilfried Weekers
Head of Digital Transformation, Signify
14:15 - 15:00
Enterprise Architecture

The Road Towards Roadmapping - The AkzoNobel Story

AkzoNobel is leveraging LeanIX as a cornerstone of its IT transformation — but not out of the box. In this session, we’ll show how we’ve extended LeanIX with a fully customized metamodel and deep system integrations that automatically generate and update the Inventory from live data. With thousands of apps across a complex landscape, traditional roadmapping quickly becomes obsolete. 

That’s why Christian has redefined the process: executive-style roadmaps that are data-driven, aiming to be always current, and tied to cost, usage, and capability. Christian will demonstrate how this approach enables AkzoNobel to cut through noise, prioritize with confidence, and steer transformation at scale.

Christian Wittenberg
Christian Wittenberg
Chief Architect & Head of Architecture, AkzoNobel
14:15 - 15:00
Business Process Management

The Barco Journey to SAP S/4HANA - From Brownfield to Greenfield

Join us for an inspiring session where we delve into the transformation journey of SAP Signavio. Discover how businesses leverage the powerful capabilities of SAP Signavio to streamline their business processes for driving efficiency, innovation, resilience, reducing costs, and enhancing overall performance.

David Peirs
David Peirs
IT Program Manager, Barco
15:00 - 15:30
Coffee & Networking
15:30 - 16:30
Enterprise Architecture

SAP LeanIX Expert Session: Master IT Complexity

Join our session and dive into the latest strategies for enhancing transparency and unifying your IT landscape with SAP LeanIX.

Discover how to streamline and modernize your IT infrastructure, tackling technical debt and paving the way for future innovations while gaining a comprehensive showcase of how these use cases are addressed in the SAP LeanIX Platform

Simon Uerdingen
Simon Uerdingen
Senior Solution Advisor, SAP LeanIX
Martin Helamb
Martin Helamb
Senior Solution Engineer, SAP LeanIX
15:30 - 16:30
Business Process Management

SAP Signavio Expert Session: Operational Excellence

In today’s competitive landscape, business agility is vital. This session demonstrates how SAP Signavio empowers leaders to achieve operational excellence through continuous improvement and innovation. Learn to leverage SAP’s process transformation solutions to make transformation a core capability while fostering a growth mindset

This session offers a firsthand look at how the platform can be applied in real-world scenarios.

Maarten Maassen
Maarten Maassen
Strategic Solution Advisor, SAP Signavio
Nicoletta Ferone
Nicoletta Ferone
Senior Solution Advisor, SAP Signavio
15:30 - 16:30
Customer Exchange

Customer Exchange: Share, Learn & Lead

Join us for a engaging session designed exclusively for SAP LeanIX and SAP Signavio customers. This interactive experience brings customers together to dive into two key topics, sharing insights, lessons learned, and best practices. Connect with peers, exchange real-world experiences, and walk away with actionable takeaways to drive success in your own journey.

16:30 - 16:45
Break
16:45 - 17:15
Panel Discussion

Leveraging Business Transformation Management for Continuous Value – How to get Executive Buy In

Executive buy-in remains one of the biggest roadblocks to successful transformation. Without clear alignment at the top, even well-designed efforts can lose momentum or fail to deliver real value.

In this panel discussion, we’ll explore how to secure executive buy-in by aligning strategic and operational goals, positioning transformation as a long-term value driver. We’ll also tackle a key question many face: Who exactly needs to be at the table — is it the full board, the CFO, the CIO, or a transformation sponsor?

Our panelists bring diverse perspectives and hands-on experience, offering concrete examples of what has worked (and what hasn’t) in building executive alignment.

Join us to learn how to move beyond one-time change efforts and build the executive commitment needed to drive value.

Monika Majerska-Groschala
Monika Majerska-Groschala
GVP Business Transformation Management, SAP
Christian Wittenberg
Christian Wittenberg
Chief Architect & Head of Architecture, AkzoNobel
Simone Jeurissen
Simone Jeurissen
Enterprise Architect, Dura Vermeer
Daniel Tavares Delgado
Daniel Tavares Delgado
Global IT Director & Transformation Program Lead, FrieslandCampina
17:15 - 18:30
Closing Remarks & Networking Reception