Leading the Fitness Industry Into the Digital Future

Posted by Tim R on August 16, 2021

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Without a doubt, the digital transformation of companies has been accelerated by the COVID-19 pandemic. Even before then, however, companies like Planet Fitness have looked to digital as a way to give their consumers an industry-leading experience. 

Looking to the present, the digital transformation has been an essential part of the business’ current and future success; but driving that change early-on required some encouragement.

Craig Miller, Chief Technology & Information Officer at Planet Fitness, joins the show to discuss how digital is changing the world of fitness.

What we talked about:

  • Realizing early opportunities for the digital customer member experience
  • Convincing stakeholders to drive digital initiatives forward
  • Hardware’s role in digital transformation
  • Data regulations
  • Expectations for 2022 and 2023

 

 
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