LeanIX Appoints New Vice President of Marketing
3rd executive hire in 2018 supports company’s explosive growth and plans for EA tools market disruption
Bonn - June 20, 2018 - LeanIX, the leading provider of Software-as-a-Service (SaaS) solutions in Enterprise Architecture Management (EAM), today announced that Fabian Henzler has joined the organization as Vice President of Global Marketing. With more than 10 years of experience in product marketing and product management, Henzler will lead the Bonn-based startup’s go-to-market strategy including branding, positioning, sales enablement, customer experience, and end-to-end marketing campaigns. He will report to LeanIX, Co-CEO and Co-Founder, André Christ.
Prior to LeanIX, Henzler served as Director of Product Marketing at Matrix42, where he led business process management and product pipelines. Prior to that, he acted as Solution Architect and Head of Product Management at Consulting4IT GmbH. Previously, he held technical account management positions at egoSecure GmbH and Softbroker GmbH.
"Fabian is joining us in his new role as VP of Marketing during one of the most exciting times at LeanIX,” said André Christ, Co-CEO and Co-Founder, LeanIX. “His leadership and experience is a tremendous asset to our team and our customers, and we are excited to welcome him as we continue down our global growth path.”
Henzler will be LeanIX’s third executive-level hire in 2018 as it continues to scale the business for rapid growth and product development. Most recently, the company announced its integration with ServiceNow, as well as two new platform features -- flexible dashboards and a fully supported microservices add-on -- to improve IT landscape management, foster collaboration between business and IT, and speed time to value.
“The IT management market is ripe for disruption, with many organizations relying on outdated, clunky modeling approaches that foster siloes and poor communication, not to mention compliance issues,” said Fabian Henzler, Vice President of Marketing, LeanIX. “LeanIX’s SaaS-based platform is the future of enterprise architecture. The team has developed a truly unique offering and we’re ideally positioned to become the de facto standard for IT organizations around the world. I’m excited to join this team of talented, passionate, and experienced IT professionals and look forward to helping shape our future.”
LeanIX offers a Software-as-a-Service (SaaS) platform for Enterprise Architecture (EA), enabling organizations to make faster, data-driven decisions. Hundreds of global brands such as Adidas, DHL, Merck, Vodafone or Zalando use the LeanIX platform to increase transparency and visibility and drive real-time efficiencies. LeanIX addresses IT’s critical need to ensure high quality, real-time data is accessible to the people who need it. Use cases include application rationalization, technology risk management and the shift from monolithic architectures to microservices. LeanIX was founded in 2012 by Jörg Beyer and André Christ. The company's headquarter is in Bonn, Germany, with offices in Boston, Massachusetts and Houston, Texas.