"There was 5 exabytes of information created from the dawn of civilization through 2003, but that much information is now created every two days."
The real task is to use this data in a meaningful way. As the challenges that IT organizations are facing are substantial. They can no longer limit themselves to simply keeping operations running. Internet giants such as Amazon, Apple, Google or Facebook spoil their customers with user-friendly services and products and have thus raised the bar high for all other companies in the digital age. The concept of big data represents a possible solution in this area—using data to gain a better understanding of the end-user in order to make better decisions. However, the results were often sobering. Dynamics and complexity in the application environment fueled by cloud computing and API transformed the usually vast information initiatives into a nightmare of complexity. As a result, silos of information sources without any real business reference are produced which are hardly useful for making decisions.
In LeanIX's next article we will be looking at a renowned insurance company that was able to make better business decisions for the digital age due to real-time metrics.